Creativity

Free Samples Are the Best, Especially When They are From Tempur-Pedic

Director Martin Granger shoots new spot for fun campaign

Published on May 16, 2013

Editor's Pick

Now that Carmichael Lynch is leading the creative on Tempur-Pedic, the days of those bed-jumping, wine-not-spilling product demos are gone, making way to some seriously funny ads. Last week the agency debuted a hilarious spot showing just what a bad night's sleep can do to you. Now, a new spot directed by Moxie Pictures' Martin Granger takes us into the mattress company's Innovation Lab, a wondrous place that gives out free samples--and also, apparently, where the scientists actually do bounce around with wine glasses on the mattresses.

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Credits

Date
May 16, 2013
Agency:
Carmichael Lynch
Chief Creative Officer:
Dave Damman
Client:
Tempur-Pedic
Art Director:
Phil Jones
Copywriter:
Nick Nelson
Director of Integrated Production:
Joe Grundhoefer
Executive Content Producer:
Freddie Richards
Production Company:
Moxie Pictures
Director:
Martin Granger
Director of Photography:
Eric Schmidt
Executive Producer:
Roger Zorovich
Line Producer:
Heidi Soltesz
Editing House:
HutchCo Technologies
Editor:
Jim Hutchins
Editor:
Joaquin Muchado
Producer:
Jane Hutchins
Producer:
Bhavani Perry
Music House:
Beacon Street
Audio Mix:
BWN Music and Sound
Mix:
Carl White

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