Urine Leakage Won't Distract This Guy From Doing Amazing Things

U.K. Ad Brings More Humor to Male Incontinence Products, With Jeff Low of Biscuit

By Alexandra Jardine. Published on Sep 24, 2015

Editor's Pick

Earlier this year, Tena Men, the SCA-owned male incontinence product, brought some humor to the category in the U.K. with the introduction of Stirling Gravitas, a suave male silver fox who excels at everything he does in a number of hilarious vignettes themed around "taking control."

In this second spot, from Abbott Mead Vickers BBDO, Gravitas is back with some advice on how to stay "focused" in ridiculous scenarios ranging from playing golf in a lightning storm, to wet-shaving someone on a rollercoaster, to building a house of cards while a Godzilla-size beast smashes his window. The brand message is that Gravitas can only maintain this focus without being distracted by urine leakage.

Excellent pace and editing make this spot, helmed by veteran comedy director Jeff Low of Biscuit Filmworks, great fun.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now



Sep 24, 2015
Tena Men
Creative Director:
Toby Allen
Creative Director:
Jim Hilson
Prabs Wignarajah
Art Director:
Jeremy Tribe
Agency Planner:
Tom White
Agency Planner:
Pippa Morris
Agency Account Man:
Sarah Douglas
Agency Account Man:
Alex Bird
Agency Account Man:
Laura Etherington
Agency Account Man:
Prachi Virani
Agency Account Man:
Alex Sandford-Smith
Agency Producer:
Polly Lowles
Media Agency:
Zenith Optimedia
Media Partner:
Be On
Jeff Low
Adam Watson
Dean Robinson
Post-Production Company:
Electric Theatre Collective
Saam Hodivala
Audio Post-Production:
Aaron Reynolds
Production Company:
Biscuit Filmworks
Toby Courlander
Executive Producer:
Orlando Wood

Need a credit fix? Contact the Creativity Editors


The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.