Creativity

Urine Leakage Won't Distract This Guy From Doing Amazing Things

U.K. Ad Brings More Humor to Male Incontinence Products, With Jeff Low of Biscuit

By Alexandra Jardine. Published on Sep 24, 2015

Editor's Pick

Earlier this year, Tena Men, the SCA-owned male incontinence product, brought some humor to the category in the U.K. with the introduction of Stirling Gravitas, a suave male silver fox who excels at everything he does in a number of hilarious vignettes themed around "taking control."

In this second spot, from Abbott Mead Vickers BBDO, Gravitas is back with some advice on how to stay "focused" in ridiculous scenarios ranging from playing golf in a lightning storm, to wet-shaving someone on a rollercoaster, to building a house of cards while a Godzilla-size beast smashes his window. The brand message is that Gravitas can only maintain this focus without being distracted by urine leakage.

Excellent pace and editing make this spot, helmed by veteran comedy director Jeff Low of Biscuit Filmworks, great fun.

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Credits

Date
Sep 24, 2015
Agency:
AMV BBDO
Client:
Tena Men
Creative Director:
Toby Allen
Creative Director:
Jim Hilson
Copywriter:
Prabs Wignarajah
Art Director:
Jeremy Tribe
Agency Planner:
Tom White
Agency Planner:
Pippa Morris
Agency Account Person:
Sarah Douglas
Agency Account Person:
Alex Bird
Agency Account Person:
Laura Etherington
Agency Account Person:
Prachi Virani
Agency Account Person:
Alex Sandford-Smith
Agency Producer:
Polly Lowles
Media Agency:
Zenith Optimedia
Media Partner:
Be On
Director:
Jeff Low
Post Production:
Adam Watson
Post Production:
Dean Robinson
Post Production Company:
Electric Theatre Collective
Editor:
Saam Hodivala
Audio Post Production:
Aaron Reynolds
Production Company:
Biscuit Filmworks
Producer:
Toby Courlander
Executive Producer:
Orlando Wood

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