Creativity

This incontinent silver fox goes on a quest for 'ultimate control'

Another comic outing for Tena Men's Stirling Gravitas via AMV BBDO and Jeff Low

By Alexandra Jardine. Published on Aug 07, 2018

Editor's Pick

Tena Men, the male incontinence brand, is back with another outing for Stirling Gravitas, the "silver fox" character it created in 2015.

Agency AMV BBDO and Biscuit director Jeff Low reunited on the new spot, which sees the character go on an epic journey to find the ultimate in "control."

"I combed this planet like it was a mustache," he declares as we see him swing through jungles, scuba dive through the ocean and scale tall buildings until he finds a guru on a mountaintop that tells him that Tena will give him "ultimate control" against urine leakage. And where can he find this? "Online," is the short answer.

Once again, it's a fun and entertaining approach to an embarrassing category. Oscar Ayala, global marketing & communication director at Essity, comments, "Even with 1 in 4 men over 40 dealing with some form of incontinence, the subject is still widely considered a taboo. Our goal is to continue raising awareness of how common this is and let men know that there are specific products to deal with it."

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Credits

Date
Aug 07, 2018
Client:
Tena Men
Agency:
Abbott Mead Vickers BBDO
Global Master Brand & Communication Director:
Meta Redstedt
Global Marketing & Communication Director:
Oscar Ayala
Global Marketing & Communication Manager:
Martina Puttmann
Creative Director:
Toby Allen
Creative Director:
Jim Hilson
Copywriter:
Prabhu Wignarajah
Art Director:
Jeremy Tribe
Design:
Chris Chapman
Agency Planner:
Tom White
Agency Account Team:
Sarah Douglas
Agency Account Team:
Leona McNally
Agency Account Team:
Nina Bhayana
Agency Producer:
Tara Megson
Media Agency:
Zenith
Media Planner:
Lucy Jones
Media Planner:
Ingrid Leddin
Production Company:
Biscuit Filmworks
Director:
Jeff Low
Production Company Producer:
Kwok Yau
Post Production Company:
The Mill
Producer:
Holly Treacey
2D Flame Lead:
Gareth Brannan
Broadcast Affairs:
Michelle Holmes
Sound Studio:
Wave
Sound Engineer:
Aaron Reynolds

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.