Tennessee Department of Tourist Development: Vacation Matchmaker

Published on

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now



The state of Tennessee wanted to attract summer travelers, but research showed that potential visitors were unsure of how Tennessee was relevant to them, and in turn, saw it as a "drive-through" state and not a vacation destination.

Tennessee Department of Tourist Development wanted to show travelers that Tennessee was the perfect place to spend their precious time off.

Jun 09, 2016
Tennessee Department of Tourist Development
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age