Tennessee Department of Tourist Development: Vacation Matchmaker

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Description

The state of Tennessee wanted to attract summer travelers, but research showed that potential visitors were unsure of how Tennessee was relevant to them, and in turn, saw it as a "drive-through" state and not a vacation destination.

Tennessee Department of Tourist Development wanted to show travelers that Tennessee was the perfect place to spend their precious time off.

Credits
Date
Jun 09, 2016
Agency:
VML
Client:
Tennessee Department of Tourist Development
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