Terra: Poo WiFi

Swapping poop for WiFi.

Published on Apr 23, 2012

Editor's Pick

Mexican internet portal Terra is encouraging dog owners to poop and scoop by offering them free WiFi in return. The company is piloting the idea at 10 parks in Mexico City in a campaign by DDB Mexico.

When people throw away their bags of poop in a special box in the park, it calculates the weight and Terra gives everyone free minutes of Wi-Fi in the park. The greater the weight, the more minutes are added -- and everyone can enjoy a poo-free park. In an age when people are probably more interested in staring at their smartphone than watching what their dog is doing, it's a smart idea. What's to stop pedestrians from tossing not just poop, but other waste that they wouldn't mind parting with? Nothing, says the agency, but we figure that would just help keep the streets even cleaner anyway (a la Volkswagen's Fun Theory). To help consumers focus on the poop, however, hostesses manned each of the bins during the day, passing out bags for doggie droppings.

And for those of you that weren't a fan of Homeless Hotspots, here's a Wi-Fi providing alternative that is much less polarizing.

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Apr 23, 2012
DDB Mexico
Chief Creative Officer:
Walter Aregger
Chief Creative Officer:
Hernan Ibarra
Art Direction:
Victor Figueroa
Art Direction:
Sergio Ramirez
Agency Producer:
Marcelo Genel
Production Company:
The Maestros
Rodrigo Valdes
Director of Photography:
Kenji Katori
Second Unit Director:
Sergio Granados
Carlos Gonzalez

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