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Terra: Poo WiFi

Swapping poop for WiFi.

Editor's Pick

Mexican internet portal Terra is encouraging dog owners to poop and scoop by offering them free WiFi in return. The company is piloting the idea at 10 parks in Mexico City in a campaign by DDB Mexico.

When people throw away their bags of poop in a special box in the park, it calculates the weight and Terra gives everyone free minutes of Wi-Fi in the park. The greater the weight, the more minutes are added -- and everyone can enjoy a poo-free park. In an age when people are probably more interested in staring at their smartphone than watching what their dog is doing, it's a smart idea. What's to stop pedestrians from tossing not just poop, but other waste that they wouldn't mind parting with? Nothing, says the agency, but we figure that would just help keep the streets even cleaner anyway (a la Volkswagen's Fun Theory). To help consumers focus on the poop, however, hostesses manned each of the bins during the day, passing out bags for doggie droppings.

And for those of you that weren't a fan of Homeless Hotspots, here's a Wi-Fi providing alternative that is much less polarizing.

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About

Credits
Date
Apr 23, 2012
Agency:
DDB Mexico
CCO:
Walter Aregger
Client:
Terra
CCO:
Hernan Ibarra
Art Direction:
Victor Figueroa
Art Direction:
Sergio Ramirez
Agency Producer:
Marcelo Genel
Prod. Co.:
The Maestros
Director:
Rodrigo Valdes
DOP:
Kenji Katori
Second Unit Director:
Sergio Granados
Producer:
Carlos Gonzalez
Category
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