Free Makeover Gives You That Battered Look

German charity shocked mall visitors with stunt

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Domestic violence can happen to anyone (as fans of celebrity chef Nigella Lawson discovered last week). So, German domestic violence charity Terre des Femmes aimed to raise awareness of its prevalence with a campaign promising a free makeover. The stunt, by McCann Dusseldorf, lured visitors to a Berlin mall to what they thought was a free makeover stand. The women were given a makeover - but it consisted of a colorful black eye. The black and blue greasepaint was packaged as actual makeup called "The Truth: the first makeup that reveals, rather than conceals".
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Jun 24, 2013
McCann - Dusseldorf
Chief Creative Officer:
Bill Biancoli
Terre de Femmes
Creative Director:
Kerstin Eichner
Creative Director:
Stefan Bächle
Creative Director:
Andreas Manthey
Art Director:
Julia Cornelius
Art Director:
Nicole Newie
Art Director:
Sinisa Kresoja
Print Production:
Tim Erlmann
Production Company:
Parasol Island
Vanessa Tomm
Denis Guth
Chris Leete
Lukas Remie
Jonathan Wulfes
Sound Design:
Florian Schweizer
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