Creativity

Find Tesco Easter Eggs Via Google Street View

Campaign lets you go on a virtual treasure hunt

Published on Mar 21, 2013

Editor's Pick

Find the Eggs in Tesco's Easter campaign, which takes the form of an egg hunt through the streets of wherever you live, using Google Street View technology. Thousands of virtual eggs are hidden across the U.K. -- you can still play elsewhere in the world, you just can't win the prizes -- and you can walk around your neighborhood to find them. Once you win three eggs, you win a chocolate bunny -- and if you get golden eggs, you might win a Samsung Galaxy Tab.

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About

Credits

Date
Mar 21, 2013
Client:
Tesco

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