Creativity

You'll Be Shocked by This Parent's Extreme Sacrifice

Stinky Durian and Beatings Are Just an Inkling of How Far Love Can Take You

By Ann-Christine Diaz. Published on Aug 04, 2015

Editor's Pick

We've known Thai advertising to deliberately encourage the waterworks (such as in Thai Life Insurance's long history of tear-jerkers) but this latest, for Tesco Lotus out of Leo Burnett Group Thailand goes to a new extreme to show how far a parent will go to support a child.

The star of the new ad is a dedicated taxi driver, who endures passengers who eat stinky durian fruit, hurl in the back seat after an over-indulgent night on the town as well as scarier life-threatening muggings over a long day's earnings.

But all that is just an inkling of the real sacrifice this parent makes, which you'll discover in the ad's suprise ending.

SPOILER ALERT (stop reading here until you've viewed the ad). The ad was created to celebrate Mother's Day in Thailand on August 9 and joins the ranks of other marketing supporting strong women -- in this case, it's one mother who give up her feminine appearance to provide for her little one.

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About

Credits

Date
Aug 04, 2015
Agency:
The Leo Burnett Group Thailand
Chief Creative Officer:
Sompat Trisadikun
Client:
Tesco Lotus
ECD:
Keeratie Chaimoungkalo
Creative Director:
Ariyawat Juntaratip
Art Director:
Sarut Yungcharoen
Copywriter:
Pathida Akkarajindanon
Client Service:
Vorrawan Silapusit
Client Service:
Vorakamol Arayatrakullikit
Client Service:
Tisirind Rochanapruk
Agency Producer:
Rungrudee Chinpratan
Editor:
Thanakorn Leeramass

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