Tesco Shows You the Glory of Food That's More Than Fuel

Do We See a Hint of Lurpak?

Published on

Editor's Pick

Horse-meat scandal be damned. Tesco is taking a page out of Lurpak's book for a new spot by the same agency, Wieden & Kennedy London, that showcases food and its preparation in glorious color. A slow motion drop of moisture falls onto a toast-and-tomato concoction, and as a lucky man raises his lunch to his lips, he is reminded of all that food is meant to be -- not just to fill a hole, but to remind you of your childhood, solve your problems and even save your life.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Jul 22, 2013
Wieden + Kennedy London
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age