Creativity

Watch the Spec Tesla Ad Made By Two Recent Grads

Published on Mar 18, 2014

Editor's Pick

Here's proving that spec ads, when well-made, might get you an in with a company CEO. Tesla, the electric car brand that doesn't spend a dime on paid advertising, sat up and took notice when "Modern Spaceship," a minute-long spec spot

by two recent college grads, was released. Created by James Khabushani and RJ Collins, who recently started production company Everdream Pictures, the spot is about a space-obsessed little boy who gets into a Tesla, then imagines it's a spaceship.

The ad was shared by Tesla on its Facebook, Twitter and Instagram accounts, and CEO Elon Musk even tweeted it out. The two creators also got a meeting with Mr. Musk, who hinted at a future collaboration with the duo later.

Read more about how it was made on AdAge.com.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Mar 18, 2014
Client:
Tesla

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.