Home Gallery Interactive (image) Tetley Canada Tetley Rescue Squad Tetley Canada: Tetley Rescue Squad Pick your favorite fireman. Published on Jun 06, 2012 Editor's Pick Tetley Canada is getting fans to vote for their favorite real-life firefighter in a social media promotion for liquid tea mix Tetley Infusions that will see the said hunks join its 'Rescue Squd'. (The idea is that the squad will 'rescue' people's water from artificial ingredients, at various summer events.) Fans can vote for the beefcake through Facebook, or via special interactive street boards on Toronto's Queen St, in the campaign by agency John St. Each day, a pair of firefighters competes head-to-head to see who will make the next round. The final four join the Tetley Infusions Rescue Squad. Every vote also makes a donation to the Unicef Canada water project. Rate this Ad You must be registered to rate the ad. Please Login or Register Now About CreditsDateJun 06, 2012Agency:John St.Client:Tetley Canada TagsBeefcake Facebook beverages CategoryPromotionsSocial Media Latest Creativity News on Ad Age Creativity Top 5: The Best Brand Ideas of the Past Week English and Gartrell Join Deutsch, AKQA Hires Uttley Anomaly Taps Award-Winning Creatives on Dove, Burger King to Lead L.A. Office Related work John St./Cieslok Media: Text and Drive Billboard John St. Tangerine: Hard Work John St. John St.: Jane St John St.