Creativity

Tetley Infusions: Break Your Routine - Experiment 1

Be different.

Published on Aug 15, 2011

Editor's Pick

Out of John St. in Toronto comes a new spot and a wacky stunt that encourages you to break out of the everyday doldrums. The spot shows a woman in the office who is stuck in a rut -- the 4 p.m. coffee or the afternoon chocolate bar -- who gets shaken out of her routine when she tries Tetley's new Infusions line.

The stunt, which took place outside a grocery store in Canada, featured some very good-looking men offering to act as butlers to unsuspecting customers to hold their carts. The result? Some very happy shoppers -- and some very untrusting customers.

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About

Credits

Date
Aug 15, 2011
Agency:
John St.
Creative Director:
Angus Tucker/ Stephen Jurisic
Client:
Tetley
Copywriter:
Kurt Mills
Art Director:
Kyle Lamb
Agency Producer:
Mavis Huntley
Account Service:
Rena Bast/ Joelle Woodruff
Brand Experience/Planning:
Allison Coggins/ Shari Walczak
Director:
Hard Citizen
Production Company:
Hard Citizen
Executive Producer:
Jacinte Faria
Head Of Production:
Nick Sorbara
Line Producer:
Nick Sorbara
Director of Photography:
Gurjeet Mann
Editorial:
Chris Murphy, Relish
Audio House:
Grayson Matthews

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