Creativity

Tetley Infusions: Break Your Routine

Be different.

Published on Aug 15, 2011

Editor's Pick

Out of John St. in Toronto comes a new spot and a wacky stunt that encourages you to break out of the everyday doldrums. The spot shows a woman in the office who is stuck in a rut -- the 4 p.m. coffee or the afternoon chocolate bar -- who gets shaken out of her routine when she tries Tetley's new Infusions line.

The stunt, which took place outside a grocery store in Canada, featured some very good-looking men offering to act as butlers to unsuspecting customers to hold their carts. The result? Some very happy shoppers -- and some very untrusting customers.

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About

Credits

Date
Aug 15, 2011
Agency:
John St.
Creative Director:
Stephen Jurisic
Client:
Tetley
Creative Director:
Angus Tucker
Writer:
Kurt Mills
Art Director:
Kyle Lamb
Team Leader:
Rena Bast
Project Manager:
Joelle Woodruff
Producer:
Dale Giffen
Production Company:
Soft Citizen
Director:
The Perlorian Brothers
Executive Producer:
Link York
Executive Producer:
Eva Preger
Producer:
Merrie Wasson
Editorial:
School Editing
Editor:
Chris Van Dyke
Assistant Editor:
Kyle McNair
Executive Producer:
Sarah Brooks
Post FX:
Dashing
Founder/Creative Director:
Rob Moggach
Executive Producer:
Danielle Lyons
Audio:
RMW
Audio Director:
Ted Rosnick
Executive Producer:
Jeff Cohen
Casting:
Jigsaw
Casting Director:
Shasta Lutz

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