Creativity

Tetley: Leaving

When you need to get away.

Published on May 10, 2012

Editor's Pick

For Tetley, Clemenger BBDO Melbourne takes a more honest approach to the "tea" category, oft-filled with blissful, escapist imagery. This spot directed by Furlined's Brian Aldrich takes a bit of a hyperbolic approach to showing a woman's "tough decision," to illustrate the reality of what a good cup of tea can do for you. According to ECD Ant Keogh, "It seemed like nobody was really acknowledging tea for what it is. It's not a big fix or a magical escape. It simply gives you a few minutes of courage, before you get back out there."

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
May 10, 2012
Agency:
Clemenger BBDO Melbourne
Client:
Tetley
Director:
Brian Aldrich
ECD:
Ant Keogh
Creative Director:
Tom Martin
Creative Director:
Julian Schreiber
Copywriter:
Nick Kelly
Art Director:
Nic Buckingham
TV.:
Sevda Cemo
DOP/Cinematographer:
Jeremy Rouse
Producer:
Dave Thorne
Producer:
Karen Bryson
Producer:
Cath Anderson
Producer:
Edward Pontifex
Production Company:
Furlined
Editor:
Peter Sciberras
Editor:
The Butchery
Flame Artist:
Eugene Richards
Flame Artist:
The Refinery
Post Production Company:
The Refinery
Music Composer/Arranger:
Josephine Petrina
Music Composer/Arranger:
Electric Dreams
Music Production Company:
Level Two Music
Music Production Company:
Electric Dreams
Sound Designer/Engineer:
Paul Le Couteur
Sound House:
Flagstaff Studios

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.