Home Gallery Interactive (image) Tha Ltd. Sumally Tha Ltd.: Sumally A virtual treasure box. Published on Sep 06, 2011 Editor's Pick Yugo Nakamura's tha ltd. launches Summally in beta, a social service that lets your tag and share your favorite things. Summally lets you tag your "wants" and "haves" and then share your virtual treasure box with your friends and followers. The site aims to connect "what you love with the people you love" and derives its name from joining the words "sum" and "all" to represent an "addition of everything." Users of the site will be able to keep track of "who owns what, who wants what," and whether they're selling an item you covet. Ultimately, Summally aims to become an encyclopedia of sorts for treasured objects all over the world. Rate this Ad You must be registered to rate the ad. Please Login or Register Now About CreditsDateSep 06, 2011Agency:tha ltd.Client:Tha Ltd.UX/Design Director:Hideki OwaTechnical Director:Keita KitamuraFront End Developer:Akitomo OkudaSound Designer:Yugo Nakamura CategorySocial MediaWebsite GenreUser-generated Content Latest Creativity News on Ad Age Helen Pak Moves to Grey Canada, Gavin Lester Joins Zambezi Samsung Delivers Its Own 'Acceptance Speech' During the Oscars 'The Truth Is Hard,' Says The New York Times' First-Ever Oscars Ad Related work Tha Ltd.: The Sound of Rain Tha Ltd Muji: Home Made tha ltd. Uniqlo/Bic Camera: Bicqlo Vader Game tha ltd.