The Sound of Rain, Dissected

Yugo Nakamura Breaks It Down for You

Published on

Editor's Pick

If you think about it, the sound of rain is not just the sound of water falling -- it's what you hear when numerous individual droplets fall on an array of surfaces. Yugo Nakamura, the man behind digital innovations for the likes of Uniqlo, among others, and his creative boutique Tha Ltd. illustrate this concept in this dazzling film, "Amaoto no Yurai" ("The Origin of the Sound of Rain"), created for Techne, a series and education program sponsored by Japanese broadcaster NHK.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Jul 09, 2014
Tha Ltd
Tha Ltd.
Yugo Nakamura
Naoki Nishimura
Naoki Nishimura
Shooting Assistant:
Koji Takahashi
Sound Editor:
Mishima Toyoaki
Sound Recording:
NHK Program Design Center Sound Design Division
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age