Creativity

Get the Tissues Ready for Another Thai Life Insurance Tearjerker

Spot Depicts a Small Boy Whose Drawing Surprises His Teacher

Published on Jan 09, 2015

Editor's Pick

Thai Life Insurance is back with another of the heartwarming and tearjerking ads it's famous for (previous examples include Street Concert and Silence of Love). In this one, a teacher asks her class to draw a superhero -- but is taken aback by one boy's drawing of a "garbage man." We then see the boy running to help out his mom, who's a street sweeper and needs help after being injured by a car the previous year. The teacher (like us) is moved to tears, and guess what she's going to do in response? All we can reveal is that it's a suitably feel-good ending. Ogilvy & Mather Bangkok is again responsible.

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About

Credits

Date
Jan 09, 2015
Agency:
Ogilvy & Mather Bangkok
Client:
Thai Life Insurance

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