Creativity

Thai Life Insurance: Silence of Love

Warning: If you don't cry, you may be a robot.

Published on Jul 28, 2011

Editor's Pick

Out of Ogilvy & Mather Bangkok comes this tear-jerker for Thai Life Insurance, heavy on theatrical melodrama. The spot zips through the years, depicting a daughter's frustration over her father's shortcomings--which ultimately prove to be minor issues, given the stab-in-the-heart reveal.

The shop has a history of turning on the waterworks for this client, asthis clip from 2009 that won it a prize at the Spikes Asia Award shows.

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About

Credits

Date
Jul 28, 2011
Agency:
Ogilvy & Mather Bangkok
Client:
Thai Life Insurance
Executive Creative Director:
Korn Tepintarapiraksa
Copywriter:
Korn Tepintarapiraksa
Copywriter:
Rudee Surapongraktrakool
Agency Producer:
Yuthapong Varanukrohchocke
Planner:
Vanich Jirasuwankij
Planner:
Nuntaporn Laoruangroj
Film Production Company:
Phenomena Co.
Director:
Thanonchai Sornsrivichai

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