Thai Blind Association Creates One Storybook for the Blind and The Fully Sighted

BBDO Proximity Thailand Combines Braille with English

Published on

Editor's Pick

Why should blind kids and sighted kids be separated when it comes to their books? The Thailand Association of the Blind, which promotes equality between the blind and the fully sighted, wanted to break down the barrier that's created when kids learn from different books. Working with BBDO Proximity Thailand, the organization created "The Storybook for All Eyes," developed with a font that combines Braille and the English alphabet to tell its story. Each character is also embossed with a "hidden image" the blind kids could perceive -- so everyone experienced the same world, the same way. See the book here.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Aug 27, 2013
Agency:
BBDO Proximity - Thailand
CCO:
Suthisak Sucharittanonta
Client:
Thailand Blind Association
CD:
Chalit Manuyakorn
ACD:
Apichai Inthutsingh
CW:
Thasorn Boonyanate
CW:
Rook Floro
AD:
Rook Floro
AD:
Prasit Vitayasamrit
Typographer:
Natira Wongpaitoon
Graphic Advisor:
Thanonchai Sornsriwichai
Storytelling:
Rook Floro
print Craft:
Thanutphol Pornlikitchotwong
print Craft:
Panus Saeli
print Craft:
Supalerk Sruruchyanont
Producer:
Ladawan Vilainart
Photographer:
BOB EYE VIEW
Direction:
Thasorn Boonyanate
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age