The Ad Council: Invent Now

Publicis & Hal Riney complements its latest Ad Council PSAs featuring young inventors with a website that further urges kids to explore their curiosity and creativity.

The site designed by VPI and Driftlab includes a s

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Publicis & Hal Riney complements its latest Ad Council PSAs featuring young inventors with a website that further urges kids to explore their curiosity and creativity.

The site designed by VPI and Driftlab includes a showroom that introduces us to three of the kids featured in the TV adverts. Their inventions include a karate glove, suction tires for bikes and a robotic update on Hide n' Seek. Each innovation comes with its own file of sketches and images along with a mini-game you can play to see how it actually works.

Also featured is an inventor's gallery, a section of challenges to gauge one's ingenuity as well as a tool kit for download that includes illustrations, various factoids and printable graph paper to help kick start your invention.
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About

Credits
Date
Aug 14, 2008
Client:
Ad Council
Agency:
Publicis & Hal Riney
Chief Creative Officer:
Roger Camp
Director of Integrated Production:
David Verhoef
Art Director:
Rikesh Lal
Copywriter:
Justin Kramm
Agency Producer:
Dora Lee
Web Production:
Driftlab
Sound Design:
Gino Nave
Production Company:
Access Video
Director/Editor:
Doug Cox
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