Creativity

The Albert Kennedy Trust: AKT Now

How they might have ended up.

Published on Jun 20, 2011

Editor's Pick

Celebrities including the actor Sir Ian McKellen, comedians Paul O'Grady and Sue Perkins and model Samantha Fox appear in this campaign for the Albert Kennedy Trust, a charity set up to support LBGT (Lesbian Bisexual Gay Transgender) people who have suffered abuse, bullying and homelessness.

The stars are depicted in compromising and life-threatening situations, as drug addicts, prostitutes and homeless people, demonstrating how their lives might have been different if they weren't supported in their sexuality. The soundtrack is Radiohead's 'Creep', covered by Scala and the Kolacny Brothers and sung by a female choir - the first time the song has ever been licensed for a commercial.

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About

Credits

Date
Jun 20, 2011
Agency:
TBWA London
Client:
The Albert Kennedy Trust
Creative Team:
Adam Johnson
Creative Team:
Dan Kenny
Creative Director:
Mike Nicholson
Creative Director:
Paul Pateman
Production:
Jason Ayers
Production:
Natalie Spooner
Strategy:
Toto Ellis
Director:
Phil Lind
Production House:
Stink Films
Music Supervision:
Platinum Rye
Production Company:
Stink Studios
Production Company Producer:
Kitty Hackney
Editor:
Mark
Editors:
Speade
Post Production:
MPC
Sound:
Grand Central Studios
Sound Engineer:
Ben Leaves

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