Creativity

The Athlete's Foot: Keyboard Queen

How you can find your perfect fit.

Published on Jul 23, 2012

Editor's Pick

BMF and Goodoil's Hamish Rothwell create three documentary style spots for The Athlete's Foot that focus on three characters, a keyboard queen, a full-time walker, and a wife carrier, and how they found their perfect fit. It's an unusually emotional approach for a category that usually sees pumped up action sequence.

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About

Credits

Date
Jul 23, 2012
Agency:
BMF
Client:
The Athlete's Foot
Prod. Co.:
Goodoil
Director:
Hamish Rothwell

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