The Athlete's Foot: Wife Carrying

How you can find your perfect fit.

Published on

Editor's Pick

BMF and Goodoil's Hamish Rothwell create three documentary style spots for The Athlete's Foot that focus on three characters, a keyboard queen, a full-time walker, and a wife carrier, and how they found their perfect fit. It's an unusually emotional approach for a category that usually sees pumped up action sequence.

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About

Credits
Date
Jul 23, 2012
Agency:
BMF
Client:
The Athlete's Foot
Prod. Co.:
Goodoil
Director:
Hamish Rothwell
Category
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