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The Athlete's Foot: Wife Carrying

How you can find your perfect fit.

Editor's Pick

BMF and Goodoil's Hamish Rothwell create three documentary style spots for The Athlete's Foot that focus on three characters, a keyboard queen, a full-time walker, and a wife carrier, and how they found their perfect fit. It's an unusually emotional approach for a category that usually sees pumped up action sequence.

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About

Credits
Date
Jul 23, 2012
Agency:
BMF
Client:
The Athlete's Foot
Prod. Co.:
Goodoil
Director:
Hamish Rothwell
Category
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