Australian Bureau of Statistics Wins a Creative Data Gold Lion at Cannes

Location-based Game Encourages Aussies to Run a Neighborhood

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Editor's Pick

The Australian Bureau of Statistics' Run That Town mobile game has won the Gold Lion for Creative Data at Cannes. The work, by Leo Burnett Sydney, picked up one of six Gold Lions awarded in the new category at the Cannes Lions, although there was no Grand Prix. For more on the jury's deliberations, head over to

Original story:

The Australian Bureau of Statistics (ABS) has launched a mobile game that gets Australians more involved with Census data by letting players take control of any town in Australia. Run That Town is claimed to be the first game of its kind to be released by a national statistical agency using real Census data. The location-based game, devised by Leo Burnett and Millipede Creative Development, puts players in charge of any Australian neighbourhood. During the game, players are challenged to make planning decisions based on 2011 Census data to boost their popularity, grow the town and keep the locals happy. The app is available free from the iTunes store.

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May 29, 2013
Leo Burnett Sydney
The Australian Bureau of Statistics
Digital Agency:
Millipede Creative Development
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