The Big Issue Vendors Improvise to 'The 12 Days of Christmas'

Touching Online Spot Tells How Selling the Magazine Has Helped Them

Published on Dec 08, 2014

Editor's Pick

Sellers of The Big Issue, a magazine sold by homeless people in the U.K., put their own lyrics to "The 12 Days of Christmas" in this touching online awareness ad filmed on the streets of London. It's genuinely uplifting, down mostly to their clearly authentic attempts to sing and to think of ways in which selling The Big Issue has helped them -- whether it's helping them take their dog to the vet or recover from addiction.

Agency Fold7 created the film, which features cameos from John Bird, the founder of "The Big Issue," Stephen Robertson, chief executive of the foundation, and TV actor Christopher Timothy.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Dec 08, 2014
The Big Issue
Creative Director:
Ryan Newey
Creative Team:
Jonny Fordham
Creative Team:
Suzi Paddison
Oliver Samuel
Matthew Posner
Post Production:

Need a credit fix? Contact the Creativity Editors


The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.