This Ad for the 'Biggest Loser' Loses Weight

BMF's Ad Features Perforated Edges

Published on Mar 17, 2014

Editor's Pick

BMF works with Australia's version of "The Biggest Loser" with a print ad that loses weight. The "interactive" ad features perforated edges that let you "remove" the love handles on the body of guy featured in the spot. No clue, however, as to how to get rid of the subject's man boobs.

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Mar 20, 2014
BMF Sydney
Network Ten
Creative Director:
Justin Ruben
Art Director:
Ryan Fitzgerald
Jim Curtis
Agency Print Producer:
Lisa Houatchanthara

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