To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

The Canadian Tourism Commission: Keep Exploring

Street View within an online ad

Editor's Pick

Travelers contemplating a trip to Canada are virtually transported to the streets of Montreal and other cities from within an online ad, in this campaign from the Canadian Tourism Commission (CTC).

The ads use Google Maps and Street View, so that travelers can not only locate a destination on a map, but also explore things to see and do at each location. CTC's agency, DDB Canada, contacted Google with the idea of making Google Maps and Street View work directly within an online ad.

Each online execution ends by directing travelers to the Keep Exploring campaign site, where they can further explore what each destination has to offer. The campaign is running in the UK, Germany and France.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Mar 16, 2011
Agency:
DDB Canada - Vancouver
Client:
The Canadian Tourism Commission
Designer:
Ellie Moon
Tags
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. View all Newsletters

Become a Member of Ad Age