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Count Your Carbon Cost For The Climate Reality Project

Annual Broadcast Lets Public Add Their Names To Campaign

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Today sees the third annual global broadcast of the Climate Reality Project, the environmental project spearheaded by former U.S. Vice President Al Gore. The broadcast, dubbed "24 Hours of Reality: The Cost of Carbon" will be livestreaming from 11am Los Angeles time for 24 hours,. As part of the project, New York based creative technology studio Modern Assembly has developed The Carbon Tab, a crowdsourced site that gives users data visualization of their own "cost of carbon." Users can connect through their social networks, type in their location and see how global warming could affect their lives (through increased risk of drought, flood, wildfire and so forth) before sharing the graph online. Those who add their names to the website will have their results fed into the 24Hours of Reality broadcast and will be encouraged to send their Cost of Carbon assessment to world leaders of 20 of the the most carbon-polluting countries.

The broadcast will also feature mini-documentaries from around the world showing how climate change impacts individuals and whole communities, from Staten Island families rebuilding after Hurricane Sandy to Somali climate refugees finding new homes in Kenya, to victims of the summer's 500-year flood in Central Europe.

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Date
Oct 21, 2013
Agency:
Modern Assembly
Client:
The Climate Reality Project
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