Creativity

The Contender Group: [REC]

In promoting the U.K. release of Spanish zombie horror flick [REC], London-based agency Franki&Jonny puts the camera in the user's hands and lets them film their own excursion through a winding, dread-inspiri

Published on Apr 16, 2008

Editor's Pick

In promoting the U.K. release of Spanish zombie horror flick [REC], London-based agency Franki&Jonny puts the camera in the user's hands and lets them film their own excursion through a winding, dread-inspiring apartment building.

"Live" film centers on a TV crew documenting footage of firemen coming to the rescue in a building within the wee night hours only to encounter sinister happenings. Visitors can capture their own version of the experience, by clicking on the red arrows which will direct them through numerous paths and to actual scenes from [REC].

With your camera in REC mode, you can tape certain images to unearth the unholy occurrences or if you're so inclined, view the backstory and stills from the movie, book tickets or join the [REC] Facebook community.

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About

Credits

Date
Apr 16, 2008
Client:
The Contender Group
Agency:
Franki&Jonny
Creative Director:
Franki Goodwin
Technical Director:
Jonathan Green

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