The Cosmopolitan of Las Vegas Introduces Spots That Don't Even Show the Hotel

Fallon Encourages You to Misfit Right in

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Editor's Pick

The Cosmopolitan of Las Vegas is known for commercials that are unlike any other hotel ads you've seen before, favoring random snippets of bold images and a brash soundtrack to accompany it. Back in 2010, when it opened its doors, it worked with agency Fallon for the opulent "Just the Right Amount of Wrong." Now, working with the same shop, it introduces two new spots that for once don't even feature the interior of a hotel. Instead, it takes old cliches and turns them on their heads, encouraging your to misfit right in and telling you that wildcards are accepted at this establishment. So if you're just looking for a restful night's sleep, maybe this one isn't for you.

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About

Credits
Date
Aug 23, 2013
Agency:
Fallon
Client:
The Cosmopolitan
CMO (client):
John King
CCO:
Jeff Kling
CD:
Myles Allpress
CD:
Simon Roseblade
Producer:
Angie Schoemer
Head of Production:
Brendan Lawrence
Prod. Co.:
Gentleman Scholar
Director:
Will Campbell
Director:
Will Johnson
Post:
Gentleman Scholar
Editorial:
The Whitehouse
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