Creativity

'The Daily Show' just put out an entire book about Trump's tweets

Effort follows the real-life version of POTUS' Twitter library

By Simon Dumenco. Published on Jul 31, 2018

Editor's Pick

Last night on "The Daily Show," Trevor Noah served up a plug for "The Donald J. Trump Presidential Twitter Library," a hardcover book from Noah and the show's writers that goes on sale today. It's been a long time in the making, given that just over a year ago The Donald J. Trump Presidential Library debuted as an actual experiential thing: a pop-up exhibition that was housed in a 4,000-square-foot, marble-fronted Manhattan storefront space at 3 West 57th St., just a block from Trump Tower, for one weekend only. Pop-up stops in Chicago, San Francisco and, most recently, Los Angeles, followed. The idea was a finalist in Ad Age's Creativity Awards earlier this year.

As Noah notes in his recent segment, the book's release got a nice boost in the form of the news last week that special counsel Robert Mueller is looking closely at Trump's tweets as part of his ongoing investigation. The print "Twitter Library" is billed as "an illustrated portrait of the Donald J. Trump Twitter account, with analysis and 'scholarly' commentary from the writers of The Daily Show and an introduction by Trevor Noah."

Per the publisher, Spiegel & Grau (a Random House imprint), "The Donald J. Trump Presidential Twitter Library" includes:

• The Masterpieces: In-depth critical appreciations of history's most important Trump tweets, from "Very Stable Genius" to "Covfefe" to "Trump Tower Taco Bowl/I Love Hispanics!"
• The Greatest Battles: @realDonaldTrump's brutal Twitter campaigns against fellow Republicans, Diet Coke, women generally, and Kristen Stewart specifically
• Sad! A Retrospective: a compendium of the many people, events, and twists of fate that apparently made Donald Trump feel this human emotion
• Trumpstradamus: DJT's amazing 140-character predictions—none of which came true!
• The Hall of Nicknames: the greatest of Trump's monikers, from "Lyin' Ted" to "Low I.Q. Crazy Mika," accompanied by original caricature artwork

It also, no kidding, includes a forward by Pulitzer Prize-winning presidential historian Jon Meachan.

As of this writing, The Daily Show's book holds the No. 1 spot on Amazon's Political Commentary & Opinion chart.

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Credits

Date
Jul 31, 2018
Client:
The Daily Show

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