Get Lost in Dali's Surreal Landscapes With this VR Experience

Goodby, Silverstein & Partners Delivers Immersive Work for Artist's Museum

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Fans of Salvador Dalí can now immerse themselves in a dreamlike world based on his surreal landscapes thanks to a new virtual reality experience at The Dalí Museum in St. Petersburg, Florida.

As part of the exhibition "Disney and Dalí: Architects of the Imagination," opening on January 23, agency Goodby Silverstein & Partners has created the Dreams of Dalí experience. It aims to take viewers inside the mind of Dalí and brings to life the landscape in one of his earlier paintings, "Archeological Reminiscence of Millet's 'Angelus' " (1935).

Visitors wear a VR headset and can move around inside the painting, exploring elements in the artwork and looking beyond the areas depicted on the canvas. They can listen to an interpretation of the artist's thoughts, inspect some of his depictions of elephants, birds and ants, and explore some of his recurring motifs.

The experience will be on display until June 12, and for those that can't make it to Florida, can be experienced online for those with VR viewers at www.dreamsofdali.org.

GS&P created some beautiful posters for the experience, as well as this trailer using the 1988 song "Where Is My Mind?" by the Pixies, performed by pianist Maxence Cyrin on his 2010 album "Novo Piano."

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About

Credits
Date
Jan 15, 2016
Agency:
Goodby Silverstein & Partners
Client:
The Dali Museum
Executive Director:
Hank Hine
Director of Marketing:
Kathy Greif
Assistant Curator:
Dirk Armstrong
Executive Creative Director:
Jeff Goodby
Creative Director:
Adam Reeves
Creative Director:
Roger Baran
Creative Director:
Sam Luchini
Art Director:
Sam Luchini
Copywriter:
Roger Baran
Executive Producer:
PJ Koll
Producer:
Nathan Shipley
Director:
Samuel Luchini
Director:
Nathan Shipley
Director:
Roger Baran
Lead Unity Developer, Technical Director:
Nathan Shipley
Unity Developer:
Andrew Nelson
Modeling:
Chris Carmichael
Modeling:
Gerald Hardin
Animation:
Chris Carmichael
Animation:
Nathan Shipley
Texturing:
Chris Carmichael
Texturing:
Gerald Hardin
Texturing:
Andrew Nelson
Sound Design:
Dave Baker
Sound Design:
Ski Team
Mixing:
Dave Baker
Music:
Dave Baker
Music:
Ski Team
Additional Unity Development:
Taylor Hocutt
Additional Unity Development:
Chris Carmichael
Additional Modeling:
Jerome Hartman
Voice Actor:
Bryan Galera
Photography:
Claude Shade
Photography:
Quinn Gravier
Digital Retouching:
Quinn Gravier
Interactive Producer:
Severin Sauliere
Interactive Producer:
Margaret Brett-Kearns
Web and Mobile Development:
Mike Kellogg
Web and Mobile Development:
Andre Cardozo
Account Manager:
Katie Lancaster
Assistant Account Manager:
Levi Russell

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