The Dragon Noodle Company: New Identity

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There are thousands of restaurant choices in
Las Vegas and The Dragon Noodle Company
needed a fresh new identity to help its eightyear-
old noodle shop stand out.
Since Chinese restaurant graphics are largely
generic, ubiquitous and clichéd, LA-based
creative agency David&Goliath created a fun
and engaging celebration of those clichés that
resulted in an approach as unique and vibrant
as Vegas itself.
Mar 03, 2014
David And Goliath
Art Director:
John Kieselhorst
The Dragon Noodle Company
Greg Szmurlo
Creative Director:
John Kieselhorst
Chief Creative Director:
David Angelo
Executive Creative Director:
Colin Jeffery
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