The Economist: Cheese Pizza Box

To reach college students in the Philadelphia area, pizzerias around college campuses received Economist-branded pizza boxes that reframe the iconic student food in a world view via pie charts.

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To reach college students in the Philadelphia area, pizzerias around college campuses received Economist-branded pizza boxes that reframe the iconic student food in a world view via pie charts.
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About

Credits
Date
Dec 26, 2008
Client:
The Economist
Agency:
BBDO New York
Chief Creative Officer:
David Lubars
Chief Creative Officer:
Bill Bruce
Senior Creative Director/Copywriter:
Kara Goodrich
Senior Creative Director/Art Director:
James Clunie
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