The Economist: Health Club

The challenges of politics—a lot like your 30-minute workout.

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BBDO New York blitzed 75 cities in the Dallas area with these health-club themed posters for The Economist, illustrating the "difficulty levels" of various political issues. For added effect, the posters were backlit, giving them the appearance of real life fitness machine monitors.

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Oct 29, 2009
BBDO New York
Chief Creative Officer:
David Lubars
The Economist
Chief Creative Officer:
Bill Bruce
Senior Creative Director:
Kara Goodrich
Senior Creative Director/Copywriter:
Pierre Lipton
Senior Creative Director/Art Director:
James Clunie
Nick Dewar
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