The Ernest Hemingway Foundation: Hemingway in 15 Seconds: For Whom the Bell Tolls

Ernest Hemingway Foundation Appeals to Short Attention Spans With Digests of Classic Novels

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How do you interest young people, with their short attention spans and multiple digital devices, in the novels of Ernest Hemingway? That's the challenge faced by the Ernest Hemingway Foundation of Oak Park, Illinois, which is dedicated to promoting the life and work of the American author. The unusual solution: Instagram.

Ogilvy & Mather Chicago and director Eduardo Cintron created three animated films offering 15-second digests of "For Whom the Bell Tolls" (seen here), "The Old Man and the Sea," and "A Farewell to Arms." Each uses a different animation style befitting the novel's setting, plot and characters. The micro-books can be viewed on the Foundation's Instagram feed, and viewers are then encouraged to go away and read the actual books. But be warned -- there are spoilers.

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About

Credits
Date
Nov 19, 2014
Agency:
Ogilvy & Mather Chicago
Chief Creative Officer:
Joe Sciarrotta
Client:
The Ernest Hemingway Foundation
Group Creative Director:
Chris Turner
Group Creative Director:
Dave Metcalf
Creative Director:
Bowen Mendelson
Creative Director:
Andrew Gall
Associate Creative Director:
Isaac Pagan
Copywriter:
Michael Franklin
Producer:
Lisa Hinrichs
Account Executive:
Jane Johnsen
Sound Design:
David Axelbaum
Sound Design:
Airstream Audio
Audio:
Joe Griffin
Production Company:
Deboka Films
Director:
Eduardo Cintron
Set and Puppets:
Kate Stransky
Cgi/Vfx Supervisor, Animator, 3D Design:
Noah Schloss
Director of Photography:
Jake Zalutsky
Character Modeling:
Sebastian Szyszka
Character Rigger:
Clark Stanton
2nd Animator:
Bradley Bischoff
Design and Animation:
Juan Carlos Montes
Editor:
Clockwork
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