Watch Hemingway's Novels Condensed Into 15 Seconds on Instagram

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How do you interest young people, with their short attention spans and multiple digital devices, in the novels of Ernest Hemingway? That's the challenge faced by the Ernest Hemingway Foundation of Oak Park, Illinois, which is dedicated to promoting the life and work of the American author. The unusual solution: Instagram.

Ogilvy & Mather Chicago and director Eduardo Cintron created three animated films offering 15-second digests of "The Old Man and the Sea" (seen here), "A Farewell to Arms," and "For Whom the Bell Tolls." Each uses a different animation style befitting the novel's setting, plot and characters. The micro-books can be viewed on the Foundation's Instagram feed, and viewers are then encouraged to go away and read the actual books. But be warned -- there are spoilers.

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To maintain Hemingway's relevance among younger audiences, we are turning his novels into 15 second films designed to be consumed through social media
Nov 18, 2014
Chief Creative Officer:
Joe Sciarrotta
The Ernest Hemingway Foundation
Group Creative Director:
Chris Turner
Group Creative Director:
Dave Metcalf
Creative Director:
Bowen Mendelson
Creative Director:
Andrew Gall
Associate Creative Director:
Isaac Pagan
Michael Franklin
Lisa Hinrichs
Account Executive:
Jane Johnsen
Sound Design:
David Axelbaum
Sound Design:
Airstream Audio
Joe Griffin
Production Company:
Deboka Films
Eduardo Cintron
Set and Puppets:
Kate Stransky
Cgi/Vfx Supervisor, Animator, 3D Design:
Noah Schloss
Director of Photography:
Jake Zalutsky
Character Modeling:
Sebastian Szyszka
Character Rigger:
Clark Stanton
2nd Animator:
Bradley Bischoff
Design and Animation:
Juan Carlos Montes
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