Watch This Delightful Animated Clothing Ad Narrated by Jennifer 'Ab Fab' Saunders

U.K. Brand The Fableists Aims to Highlight Where Clothes Come From

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Sustainable kids' clothing brand The Fableists enlisted comedian Jennifer Saunders ("Absolutely Fabulous") to narrate this beautifully animated film telling the story of a girl following the thread from her t-shirt back to see where it came from. On the way, the girl befriends a pet pug and they travel over the sea, through a factory where the foreman tells her "no kids allowed," and back to the cotton farm with "no nasty chemicals" where the thread originated. U.K.-based The Fableists aims to make viewers think about where clothes come from, and about the reality of how they're made. The film was created by Brothers and Sisters, directed by Kwok Fung Lam and Ivo Sousa from The Mill, and features an original music track composed by Smith & Elms at Eclectic.

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Sep 18, 2014
Brothers and Sisters
The Fableists
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