The Fashion Center: Tour de Fashion

Eco-friendly fashion week transportation.

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We're not sure how stilettos and gowns fit into this program, but New York's Fashion Center Business Improvement District is getting into its own bike sharing action with the Tour de Fashion promotion for upcoming fashion week, from September 8 through 15. The organization, which seeks to improve the quality of life in NYC's fashion district, is loaning out 30 bicycles, provided by Bowery Lane Bicycles, and designed by top New York designers, including Diane von Furstenberg, Betsey Johson, Doo-Ri Chung, Rebecca Taylor, Isaac Mizrahi, Nicole Miller and others. The bikes will be located at a manned docking station on Broadway, and anyone can borrow the wheels free of charge with a security deposit.

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Date
Aug 09, 2011
Client:
The Fashion Center
Category
Latest Creativity News on Ad Age

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