Creativity

The Girl Store: Buy a Girl Her Life Back

'Buying' a girl, before someone else does

Published on Jan 25, 2011

Editor's Pick

At The Girl Store, consumers can help sponsor an Indian girl's education by 'buying' her. The e-commerce site is themed around the idea that you can 'buy' a girl, therefore saving her from being sold into marriage or sex slavery. Visitors can choose to make a donation or buy a specific item, such as a backpack, workbooks or school shoes, for a 'real' girl, such as Gita, aged 5, pictured on the site.

The Girl Store has been created by StrawberryFrog on behalf of Nanhi Kali, a project that provides primary education for underprivileged female children. The agency also helped create a bricks and mortar Girl Store, opening at 501 Lexington Avenue, NY tomorrow.

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About

Credits

Date
Jan 25, 2011
Agency:
StrawberryFrog New York
Client:
The Girl Store
Creative Director:
Corinna Falusi
Writer:
Justin Via
Art Director:
Shawna Laken
Designer:
Ariane Irle
Designer:
Esteban Montes
Designer:
David Orton
Developer:
Brooks Paige
Animation:
Adam Hellan
Animation:
Ricardo Camara
Project Manager:
Maureen Jones
Account Director:
Aneela Kumar

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