Compton Residents Join Kendrick Lamar in a Rousing Film for The Grammys

11-Times Nominated Artist Performs 'Alright' Back in His Hometown

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Kendrick Lamar, who is nominated for 11 Grammy awards, returns to his hometown of Compton, California in this spot for the Grammys -- but he's not realy the star of the ad. Instead, it's the city's residents who each in turn perform segments of his hit song, "Alright," turning it into a stirring anthem celebrating the city. It's not till the culmination of the spot, by TBWA/Chiat/Day, that Lamar gets in on the act with a live performance. Matt Baron of Alldayeveryday directed the film; Lamar will perform at the Grammys on Feb. 15.

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Jan 27, 2016
TBWA/Chiat/Day Los Angeles
Chief Creative Officer:
Stephen Butler
The Grammys
Executive Creative Director:
Brent Anderson
Executive Creative Director:
Fabio Costa
Creative Director:
Jason Karley
Creative Director:
Micky Coyne
Sr. Art Director:
Brandy Cole
Sr. Copywriter:
Carmen Gomez
Managing Director:
Stan Fiorito
Account Director:
Pamela Lloyd
Account Director:
Mike Peditto
Account Executive:
Ashley Pratt
Account Executive:
Caroline Hanley
Director of Production:
Brian O'Rourke
Executive Producer:
Anh-Thu Le
Micah Kawaguchi-Ailetcher
Director of Business Affairs:
Linda Daubson
Executive Business Affairs Manager:
Lisa Lipman
Senior Business Affairs Manager:
Mimi Hirsch
Group Planning Director:
Neil Barrie
Audrey Tyau
Director of Social Strategy and Social Media:
Rohit Thawani
Social Media Manager:
Brittany Wood
Production Company:
Matt Baron
Executive Director:
Michael Karbelnikoff
Executive Producer:
Arrow Kruse
Head of Production:
Nicola Westermann
Christian Nurse
Alex Needles
Editorial Company:
Cut & Run
Sam Ostrove
Additional Editor:
Sean Stender
Assistant Editor:
Clark Rives
Assistant Editor:
Kelly Henson
Executive Producer:
Carr Schilling
Head of Production:
Amburr Farls
Post Producer:
Gail Butler
Shane Reed
Executive Producer:
LaRue Anderson
Cailtin Forest
Executive Producer:
Rich Rama
Creative Director:
David Parker
Flame Assistant:
Jorge Tanaka
Sound Design/Mix:
Beacon Street Studios
Lead Sound Designer/Mixer:
Rommel Molina
Executive Producer:
Erin Reilly
Assistant Mixer:
Aaron Cornacchio

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