To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

The Guardian Lets You Block its Own Royal Baby Coverage

Please, No Labor Talk Here

Editor's Pick

When the Royal Baby is born later today, most of the Internet will be made up of one of two types of people: those that are really excited, and those that don't give a hoot, and would like to make that known. If you're the latter (you curmudgeonly soul!) The Guardian presents "Baby Blocker," a little addition to its site that lets you click "Not a Royalist" or "Republican" (it means something different in the U.K.) and get less coverage about the birth.

Looking to block all mentions of the baby from every single site you visit today? Maybe UnBaby.Me is more to your taste. 

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Jul 22, 2013
Client:
The Guardian
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Subscribe Now

Become a Member of Ad Age