Creativity

It Can All Go Wrong When You Don't Read The Guardian

Latest BBH Spots For Guardian/Observer Make It Clear Who Owns The Weekend

Published on Sep 12, 2013

Editor's Pick

The Guardian/Observer's latest campaign focuses on its "ownership" of the weekend- and the disastrous consequences of not reading the newspapers. Two spots, by BBH, promote separate weekend supplements: the Guardian's existing 'Cook' supplement and the new 'Observer Tech Monthly', which launches on Sunday 15 September. They depict different scenarios in which a female and male character try to "own the weekend" without reading the supplements. Needless to say, it doesn't go well.

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About

Credits

Date
Sep 12, 2013
Agency:
BBH London
Client:
The Guardian
Creative Team:
Gary McCreadie
Creative Team:
Wesley Hawes
Creative Team:
Matt Fitch
Creative Team:
Mark Lewis
Deputy Executive Creative Director:
David Kolbusz
Producer:
Chris Watling
Production Company:
Biscuit
Director:
Jeff Low
Executive Producer:
Orlando Woods
Producer:
Kwok Yau
DOP:
Ed Wild
Post Production:
The Mill
Editing House:
Final Cut
Editor:
Ed Cheeseman
Sound:
Factory
Sound Engineer:
Sam Robson

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