The Guardian: The Whole Picture

Many parts make up the whole.

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A series of print ads by BBH for The Guardian, which accompanies the agency's TV campaign Three Little Pigs, similarly highlights the paper's 'Open Journalism' approach. They show (sometimes humorously) how 'the whole picture' now involves readers and commentators and other stakeholders as well as the journalists themselves.

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Mar 01, 2012
BBH London
The Guardian
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