The Guardian: Three Little Pigs -- Best of 2012 TV #4

You don't really know these pigs.

Published on

Editor's Pick

The Guardian teamed with BBH London on its first major brand positioning spot in 25 years, highlighting the news organization's "Open Journalism" approach via a very familiar story, The Three Little Pigs. Perhaps you could recite the classic tale in your sleep, but now, set in the modern day, it becomes something totally different, especially if you factor in all the opinions and angles from the digital and social media world. The ad could be seen as a contemporary twist on The Guardian's last brand positioning spot from 1986, "Points of View."

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Feb 29, 2012
BBH London
The Guardian
Prod. Co.:
Rattling Stick
Ringan Ledwidge
The Mill
David Kolbusz
Creative Team:
Matt Fitch
Creative Team:
Mark Lewis
Davud Karbassioun
Production Assistant:
Genevieve Sheppard
Head of Strategy:
Jason Gonsalves
Team Director:
Ngaio Pardon
Team Manager:
Alex Monger
Team Assistant:
Katie Burkes
Creative Team:
Carl Broadhurst
Creative Team:
Peter Reid
Head of Art:
Mark Reddy
Print Producer:
Sally Green
Creative Director:
David Kolbusz
Chris Harrison
Franz Lustig
Editor/Editing House:
Richard Orrick
Post Production:
The Mill - London
Sound Design:
Will Cohen
Sound Design:
Sam Brock
Phil Kay
Woodwork Music
Head of Sales and Marketing:
Richard Furness
Marketing Manager:
Anna Hayman

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