The Perils Of Doing Everything Suggested By The Guardian
Latest Spot By BBH Promotes Skills Supplement 'Do Something'
Published on Jan 09, 2014
Previous ads in BBH London's Own The Weekend-themed series for The Guardian showed the dangers that can ensue if you dind't read the newspaper's weekend supplements. The latest one, in contrast shows the perils of doing absolutely everything it recommends. Promoting a new Saturday supplement, Do Something, devoted to learning new skills, the spot imagines a father left at home with the newspaper who gets carried away, and the chaos that ensures. It ends with the warning: "Use in moderation".