The Guardian makes its mark in the U.S. with a new print and online campaign out of BBH New York that extends its "Points of View" positioning right into the things that matter stateside.
"Voice Your View" includes three out-of-home ads featuring the illustrations of Israeli graphic designer Noma Bar to depict both sides of the debate that occupies many American minds: is government regulation more important than individual freedoms? That debate is characterized through three different scenarios, of women in the military, internet privacy and gun control. Each ad represents one side of the issue (for gun control, "Second Amendment") which, when flipped over, represents the other side ("Need an Amendment.")
There's also a microsite that asks readers to take a stand, encouraging them to pick their side on the various issues, take a picture of what they support and upload it to Instagram or Twitter using #voiceyourview. The site tracks views on where voters stand.