This Charming New Guardian Spot Captures a Perfect Weekend

Latest Film From BBH Continues U.K. Newspaper's 'Own the Weekend' Theme

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Editor's Pick

British newspaper The Guardian continues its "Own the Weekend" campaign, first launched in 2013, with this charming spot from BBH London.

Previous ads took a comedic approach, aping a blockbuster film trailer and focusing on the disastrous consequences of not reading The Guardian or its sister Sunday publication The Observer. This 90-second film is more of a delightful portrait of Guardian/Observer-readers' lives, charting a weekend from the moment the newspaper arrives on the doormat to the point at which it goes into the recycling bin on a Sunday evening.

While covering the various activities that could possibly be packed into a weekend (often with a wry humor), the spot also shows the newspaper throughout, whether it's being avidly read, crumpled on the floor or used as a bed for the cat.

The ad, which launches online today and in cinemas next week, was directed by Simon Ratigan out of HLA. It will be supported by a print and out-of-home campaign that will feature inspiring weekend landscapes all made with images from the Guardian/Observer archive.

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About

Credits
Date
Sep 12, 2014
Agency:
BBH London
Client:
The Guardian
Creative Team:
Michael Russoff
Creative Team:
AK Parker
Creative Team:
George Brettell
Creative Director:
Michael Russoff
Team Management:
Rebecca Levy
Strategy Director:
Simon Robertson
Strategic Business Lead:
Yen Yen Ho
Strategic Business Lead:
Zara Mirza
Chief Strategy Officer:
Jason Gonsalves
Producer:
Olivia Chalk
Production Company:
HLA
Director:
Simon Ratigan
Producer:
Richard Skepper
Director of Photography:
Martin Hill
Editor:
The Playroom
Sound:
750 MPH
Composer:
Michael Russoff
Lyricist:
Michael Russoff
Print Producer:
Sally Green
Typographer:
James Townsend
Typographer:
Rob Wilson
Illustrator:
Peter Quinnell
Tags
Category
Industry
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