Ernest Hemingway Hijacks Your Facebook Timeline

Hemingway Foundation and O&M let you live vicariously through his check-ins

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The Hemingway Foundation is bringing Ernest Hemingway to the attention of the Facebook generation - by having the famous author "hijack" people's Facebook timelines. HemingwayHijacker, created by Ogilvy and Mather, will update your Facebook status, post photos and check-ins for 24 hours as if you've been hanging out with the man himself; fighting bulls, sparring with strangers in the street and generally having an outrageous time. Although we've an inkling Hemingway might have been too cool for Facebook had it been invented in the 1930s, you've got to wonder what kind of status updates he would have posted.

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May 02, 2013
Ogilvy & Mather
The Hemingway Foundation
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