Dodge Trolls and Explore Tolkien's Middle Earth Via Google Chrome

HTML5 Experience For The Hobbit Was Created By North Kingdom

Published on Nov 20, 2013

Editor's Pick

Google has unveiled a lavish Chrome Experiment for The Hobbit, created by Swedish agency North Kingdom. Journey Through Middle-Earth, whose development was first announced in May, has been completed in time to promote The Hobbit: The Desolation of Smaug, the second part in Peter Jackson's The Hobbit trilogy, set to be released in the U.S. on Dec. 13. The site lets users explore J.R.R. Tolkien's Middle Earth through HTML5 on computers, smartphones and tablets. Users first click on a map of Middle Earth to choose where to explore, then are taken into individual areas where they can use their mouse to interact with the elements. As well as having a look around, there are little games you can play -- like troll dodging -- to make it even more interactive.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Nov 20, 2013
North Kingdom
The Hobbit/Google

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.